internet marketing

Are You Banned In Google And Yahoo!? You May Not Know It

The search engines Yahoo! and Google account for over 90% of all search inquiries on the Internet. So it is extremely important that your web site be found in the Yahoo! and Google directories.

Google Directory: Hard To Get In, Easy To Get Out

Most people know how hard it is to get listed in Google, but few people realize how easy it is to get their site delisted (banned) by Google. In this article we are going to discuss why Google or Yahoo! would ban your site from their search engine. For ease of discussion when we talk about Google, we will be referring to both the Google and Yahoo! search engines.

How to Get Listed By Google

You can submit your web site to Google via their "add URL" feature. This method does not always work, as Google states that they do not have to accept your site. In fact, Google tends to index sites that are linked from other sites before they add sites submitted via their "add URL" feature. Their logic seems to be that if another site has determined your site to be worthy enough to link to, then it might be worthwhile for them to visit your site and index your content.

Linking can increase your Google rankings. The rough rule of thumb is that the more sites that link to you, the higher ranking you'll obtain in Google. Furthermore, high-quality sites that link to you, are worth more than low-quality sites. An example is if the US government's VA loan program links you, that is more valuable than a link from a one person mortgage office, which is more valuable than a link from a site on burrito recipes or a site about leather belts. Google looks for links from high quality sites which are relevant, to rank your web site.

Link Farms

Since search engine marketers know that links to your site can increase your ranking, many marketers have created link farms. Link farms are essentially web sites with a sole purpose to provide links to other web sites. It is possible to create hundreds and hundreds of links to your site in with just a few keystrokes.

The People Who Cast Votes Don't Decide An Election... The People Who Count Votes Do.
Joseph Stalin

Because of the importance of links, and the subsequent impact upon your rankings, some mortgage site owners attempt to manipulate the number of links in order to appear higher in the search engine results. Google is aware of this and has implemented software algorithms to prevent this from occurring.

Josef Stalin knew how to achieve "good election results" -- he simply created them. Google works the same way, you may have a lot of links to your site but Google weighs the importance of each link with its proprietary algorithm and only counts the links they deem of value.

Sometimes it is easier to state, what not to do than what to do. Here's a list of "commandments" of what not to do, as stated by the search engine rules.

Thou Shall Not Receive Links From Link Farms

Many of us are aware that certain banks, in the past, would "red line" various neighborhoods. Essentially a lending institution would take a red felt pen and outline certain neighborhoods in the city, where they would not provide loans, thus the term "red lining." The red lined areas are essentially to be denied due to high risk investments or any other perceived factor that would be detrimental to the bank's bottom line.

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Google essentially has the same practice, where they identify bad neighborhoods (i.e. link farms) and determine that link farms are detrimental to Google's accuracy. If Google determines you have links from a link farm, they can either penalize you or remove you from their directory

Thou Shall Not Redirect

Pages dedicated to directing the user to another page such as doorway or gateway pages will cause you to get banned. Doorway pages as they are solely built to achieve high-rankings then cause the visitor to have to click on a link to actually arrive at a page of substance.

Thou Shall Not Repeat, Repeat, Repeat...

If a search engine finds the exact same content among different web sites, they may ban you. This means if your mortgage company offers an affiliate program you are at risk. Since many of your affiliates may simply copy your main site onto their own URL, your site and the affiliate site could get banned.

Thou Shall Not Spoof

Spoof pages our pages automatically produced in great quantity with minimal content or of little value. Spoof pages either focus on a single phrase such as "refinance Denver home loan" or "find equity line of credit Dallas" in order to show up for such a specific and narrow search. Alternatively, spoofed pages can occur when search engine Spammers and go out and copy search engine results and include those results on their web page in an attempt to look like they are a comprehensive site. While this technique may work for short period of time, competitors will usually turn these type of sites into the search engines; who in turn will ban the sites from their results.

Thou Shall Not Hide Text

Some mortgage companies will place hundreds of keywords on a web site and make the content so small that it is hard to read. They do this in an attempt to cram as many keywords as possible so that they may show higher in results. Other techniques include hiding keywords using a "white on white" technique. Basically, this is where a web site owner will take a massive list of keywords and paste these keywords onto a white background, then make the font of the keywords white. When a visitor arrives the page looks normal. Either of these techniques will get you banned from the search engines.

Thou Shall Not Take Competitors to Names In Vain

Web sites that attempt to use a competitor's or brand name (eLoan or Ditech) in an attempt to redirect traffic to their site will get banned. They hope that the usage of a trademarked name from a well-known competitor will result in misdirecting visitors to their site.

You Want What Search Engines Wants

Yahoo! states on their web site, "Yahoo's Search Submit program strives to provide the best search experience on the Web by directing searchers to high-quality and relevant Web content in response to a search query. Yahoo! designed its Search Submit programs to improve the quality of its search databases and thereby enhance the search user experience."

If you follow the simple plan of the giving quality content to your visitors, without employing any link farms spoofing or other Spamming techniques, your web site will stay indexed in the major search engines. If not, you run the risk of having your entire web site banned from either Google or Yahoo!
 

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