How & Why Google Ranks Your Site, and Why It Can Punish You.
they use, "...remembers each time," means that they monitor the
increase in growth of the number of links to your sites. A red
flag will be raised if you have 10 links one month, then the
next month you have over 100 links. Their algorithm is looking
for a natural, gradual increase in links to your site.
now means that if Google catches you using a link farm, or
manipulating links to your site, they will ban your site.
includes companies that would create "mini-nets." A mini-net is
a series of domains, generally about the same topic, all linking
to each other, all owned by the same person. An example of this
is the web site owner who creates a site about "San Francisco
home loans," another about "San Jose home loans," and yet
another about "Oakland home loans." He then links between these
sites in an attempt to manufacture PageRank.
Google algorithm scans for factors such as the same owner name,
the same DNS, the same registrar, the same phone number, the
same date of domain registration, etc. Google will ban your
site if you create a false linking system.
So What Does
Google site it states, "In general, webmasters can improve the
rank of their sites by increasing the number of high-quality
sites that link to their pages."
actually lists what they want on their web site. Here is some
information from their "Design and Content Guidelines":
* Make a
site with a clear hierarchy and text links. Every page should be
reachable from at least one static text link.
* Offer a
site map to your users with links that point to the important
parts of your site. If the site map is larger than 100 or so
links, you may want to break the site map into separate pages.
* Create a
useful, information-rich site, and write pages that clearly and
accurately describe your content.
about the words users would type to find your pages, and make
sure that your site actually includes those words within it.
* Try to
use text instead of images to display important names, content,
or links. The Google crawler doesn't recognize text contained in
* Make sure
that your TITLE and ALT tags are descriptive and accurate.
* Check for
broken links and correct HTML.
* If you
decide to use dynamic pages (i.e., the URL contains a "?"
character), be aware that not every search engine spider crawls
dynamic pages as well as static pages. It helps to keep the
parameters short and the number of them few.
* Keep the
links on a given page to a reasonable number (fewer than 100).
discussion of what Google wants can be found at http://www.google.com/webmasters/guidelines.html
Gets What They Want...
If you can
satisfy Google's suggested design and content requirements, thus
giving Google what they want, you will get what you want... a
high ranking site…and a large increase in online generated
Rod Aries and Robert Farris are co-founders of MortgagePromote.com, a leading Internet marketing provider to corporate mortgage clients.
Web site: www.mortgagepromote.com