Published Mortgage Industry Articles

April 2007
The Hole in the Fire Does your company have a good story to tell? Learn the value of a story for keeping potential customers on your Web Site.
 

March 2007
Hey, That's Smart Internet Marketing Here are a few smart things that separate successful mortgage firms from their competitors.
 

February 2007
Time For You To Update Your 1999 Web Site? Search Engine Marketing Tips There have been many changes to the internet since 1999, and what used to work, may no longer be viable, or may now even get your web site penalized.
 

January 2007
The Donald Rumsfeld Manifesto and Search Engine Optimization Achieving success is not about doing a few things 100% right, it is about doing hundreds of things, many of which you don't even know, 100% right.
 

December 2006
The Long Tail Of Mortgage Leads: Internet Marketing You might know the top keyword searches for your mortgage leads. Expand on those to create additional traffic and mortgage leads for your site.
 

November 2006
How To Fight Spam, Both Personal And From Your Web Site Part 2 Practical tips to protect you and your mortgage business from spammers.
 

October 2006
How To Fight Spam, Both Personal And From Your Web Site Here are some ways you can control your email. If you don't take steps to control who has access to your in-box, you too can receive 50,000+ emails a day.
 

September 2006
Internet Marketing Questions From Mortgage Web Site Owners How to find out what your competitors are up to, and do Pay-Per-Click ads really work?
 

August 2006
How is your Google IQ? If You Don't Pass, Your Income Suffers... Find out how Google really works. Learn about PageRank, links, updates, and more.
 

July 2006
How Google Earns 99% Of It's Revenue: From You! Pay-per-click (Google Adwords) is the driving engine behind all of Google's frenzy, glory and revenues.
Learn how this impacts your mortgage web site.
 

June 2006
Your Customers Judge Your Website By It's Cover  Does your site look like a professional mortgage site? Learn how to IMMEDIATELY demonstrate that you are a credible organization.
 

May 2006
Pay-Per-Call is Really Revenue-Per-Call The internet continues to evolve in ways that will specifically benefit mortgage companies. Two recent developments will greatly enhance the quality of your inquiries: local search and pay-per-call.
 

April 2006
What Google Wants, Google Gets Give Google what they want and you will get what you want... a high ranking site…and a large increase in online generated mortgage leads.
 

March 2006
Is Your Site Serving Salad Bars or $1 Menu Items? Beyond customer service, beyond hand-holding, beyond everything else, maintain your focus on the single most important factor for your Web Site customers.
 

February 2006
When Good Web Sites Go Bad We have made our share of mistakes and most certainly we have marveled at mistakes that occur on other sites. Here is a list of mistakes "good" web sites can make.
 

January 2006
How a Fruitcake Can Increase Your Mortgage Site Sales There's a fruitcake marketing secret. Learn how you should apply it to communicate with your customers.
 

December 2005
The Supreme Court, Google Software, Viagra and Mortgages? Your ability to survive financially is based partly on your ability to recognize changes in the world... and to correctly adjust to those changes.
 

November 2005
Should you Yahoo? Is it worth the money to list in the Yahoo Directory? Case study looks at the pros and cons.
 

October 2005
Are You Banned In Google And Yahoo!? You May Not Know It  Avoid getting banned from Google or Yahoo by avoiding these pitfalls.
 

September 2005
Increase Your Revenue with Secret Military Intelligence Secret military technology can direct you where to place your highest revenue-producing content, and it can determine if your images or content are being used without your permission.
 

August 2005
The Future of Small Mortgage Companies... Globalization and Cowboys Your mortgage business is open game to competition. Protect your business from the impact of globalization.
 

July 2005
Internet Marketing Techniques: The Highway to Disaster Everyone is fighting to attract qualified visitors via the internet. but it is what you do with the visitor when they arrive that separates successful PPC efforts from those campaigns that merely cost money.
 

June 2005
The Secret Lives of Internet Marketers  Internet Marketers know what makes a web page successful, or unsuccessful. They even know more about your site than you do.
  

May 2005
Mortgage Haiku  Here are some Haiku's that could have been written by visitors to mortgage web sites, who don't like the pages that they have found.
 

April 2005
Your Mortgage Emails May Not Be Reaching Your Customers!  Use these suggestions to make sure your email gets to your customer. Then your emails can be producing revenue instead of frustration.
 

March 2005
Can Linking Increasing The Number of Visitors to Your Site? Links are an important, but little known commodity of the internet. Links aren't cash, but they can be more valuable than cash.
 

February 2005
Been Phishing Lately? Learn about phishing and how it can hurt your online mortgage business.
 

January 2005
Google and Yahoo Marketing Tips for Your Mortgage Web Site To get high rankings, there are certain steps you must follow. Here are some tips on how you can receive more visitors and monitor the visitors you already have.
 

December 2004
Spyware, Search Engines, and Meta Tags Browsers, spyware, keyword density and keyword meta tags; technical factors to consider in running your online mortgage business.
 

November 2004
Has Your Web Site Done Anything Foolish Lately? Mistakes happen, right? Here are important reminders to help you avoid mistakes in running your online mortgage web site.
 

October 2004
How to Make Your Mortgage Web Site More Successful Success can be cultivated. Here are a number of different factors that can lead to an increased success rate for your web site.
 

September 2004
Converting PPC Visitors Into Customers Optimizing your web pages for each of your PPC keywords will result in increased revenue for your site.
 

August 2004
How To Control Your Rising Pay Per Click Expenses Many mortgage company owners are in for a shock over rising PPC costs. Here's how to control your costs and optimize your use of PPC keywords.
 

July 2004
Generating Customers: Pay Per Click or Pay Per Lead? All leads are not the same. Which is better for the online mortgage business, Pay Per Click or Pay Per Lead?
 

June 2004
Is Your Web Site Lying To Your Visitors? What information you should include on every page of your mortgage web site to convey who you are and what you can do for your visitors.
 

April 2004
Pay Per Click Campaign Strategy The right strategy and preparation with your PPC program can be the difference between making lots of money and just costing lots of money.
 

March 2004
How to Prevent the Coming Mortgage Drought With the cost of mortgage leads increasing, you will need to become more efficient with your web site and each lead you receive. You must have the information your customer is seeking or they will simply leave.
 

February 2004
Can Words Cure Your Web Site Your words help determine which visitors become customers. Are you making subtle wording errors on your web site?
 

January 2004
25 Ways To Lose Business From Your Web Site We have performed numerous usability studies on client sites. Here we share with you what visitors are thinking when they visit your site.
 

December 2003
A Guide to Internet Mortgage Leads Many mortgage companies are turning to the Internet to generate timely and targeted leads. Here's an overview of the five major sources of leads through the Internet.
 

October 2003
Neanderthal Marketing Techniques? The Internet is rapidly, constantly changing. Using outdated techniques, you could be risking extinction. 
 

September 2003
Do Not Call Equals Do Not Close Loans The National Do-Not-Call Registry; what you need to know about it, and critical alternate ways of contacting your customers.
 

July 2003
Are You Getting The "Word" Out?  Word-of-mouth advertising is one way to market your mortgage business. But in order for it to work, you need to know how to take advantage of it, and be aware of its pitfalls.
 

June 2003
Internet Marketing is Not Sales You're getting the leads, but the sales are just not there. Examine some of the reasons why leads aren't turning into more sales.
 

May 2003
Duct Tape Is Good Enough & Other Internet Myths Good enough is good enough sometimes. How you can tell when good enough is good enough for your web site.
  

April 2003
Internet Marketing is Like Marketing Sex Internet marketing is a lot like marketing sex. You need a little sizzle, a dash of appeal, a bit of allure and something that meets and satisfies the user's desire.
 

February 2003
Does Your Web Site Require a Premortem? When doing the premortem exercise, it is necessary to drop all your assumptions and attempt to envision the unthinkable. Here is a premortem checklist.
 

January 2003
Mortgage Design: Brother-In-Law or Professional? You've got a relative or friend who knows a lot about computers -- why not ask them to design your web site for you? What you need to know about the next generation of web site design.
 

December 2002
Fast & Easy Competitive Intelligence The Internet allows you to monitor competitive intelligence in a very precise manner. Here's how to find out what you need to know about how well your web site is functioning.
 

November 2002
Is Your Domain Name Costing You Money? Buying a domain name is not as simple as it sounds. If you buy the wrong domain, your customers will be confused, and you'll lose mortgage customers.
 

October 2002
Can Your Customers Drive The Speed Limit The Internet is like driving on the freeway. If your customers cannot drive the speed limit, they will just speed pass your site and visit your online mortgage competitors.
 

Sept  2002
Testimonials Equals More Profits Many mortgage web sites are missing a very simple (but very powerful) marketing aspect. It is the one thing that is virtually guaranteed to increase your loan business...testimonials.
 

August 2002
Make them Want to Click!
 

June 2002
Controlling the Mouse Button 80% of all web sites we analyze have critical errors that are costing a mortgage company lost business. And 20% of the remaining mortgage sites are making a ton of money.
 

May 2002
Spam, Hamburger or Filet Mignon Before you take the plunge into Spamland, you need to evaluate the risks you are taking with Spam marketing. Here are just a few of them.
 

April 2002
Search Engine Myths Search engines can deliver highly conflicting information. How do you know what to believe? Here is our list of the top 4 search engine myths that need to be put to rest.
 

March 2002
Designed for Show or Designed for Dough So what are the key things your home page has to do to "do it right"?
 

January 2002
Is Your 'Killer App' Killing Your Business? Why are so many mortgage companies 'killing' their business with poor emails? Just like everything else on the Net, these companies were never told the "right" way or the "wrong" way.
 

December 2001
Compelling Customers to take action  Effective written content will compel your customers to take action. How to evaluate and test your web site content.
 

November 2001
Kiss Your Customers The key to a highly successful web site isn't sophistication... it is simplicity. Either K.I.S.S. your customers or kiss your online profits goodbye.
 

September 2001
Compelling Customers to take Action
 

August 2001
What Customers Really Want Your web site is not just another vehicle for advertising your mortgage business. Learn the facts of what your customers are looking for, and how to deliver.
 

July 2001
Old Lessons For The New Economy The new economy has revealed the explosive potential for the online mortgage loan business. But there are some "real world" business rules that still apply.
 

June 2001
Can Your Web Site Pass This Marketing Test? Is your web site structured to maximize your revenues from your marketing efforts? Here's a quick and easy test to find out.
 

April 2001
The Internet Cake Recipe for Success  Effective web sites are created much like a cake recipe. If you leave out any ingredient, the cake will not turn out as you planned. There are at least ten simple elements necessary for your mortgage Internet business to be effective.
 

March 2001
Why Your Customers Can't Find You Online  If your potential mortgage customers can't find your web site, you will not receive much Internet business. Here are reasons why your site might not be found and what to do about it.
 

February 2001
Tune Up Your Mortgage Web Site Your web site can always use a "tune-up." Discover some online resources, many of them free, that can help improve traffic to your web site.