If you would prefer a lower cost Internet
marketing option, we are offering a special introductory incentive on
how to receive our Mortgage Internet Marketing Manual
and do-it-yourself strategies for individual mortgage brokers or
MORTGAGE INTERNET MARKETING MANUAL
Many individual mortgage brokers or small size
companies do not have the capital resources available to completely
out-source their Internet marketing needs. Recognizing the large
demand for our Internet marketing knowledge & expertise, we are
currently developing an easy to follow, systematic Internet marketing
manual for mortgage brokers.
Our Mortgage Internet Marketing Manual will
provide you with a marketing guideline to help drive new, targeted
customers to your mortgage web site. This comprehensive marketing
manual contains over 175+ pages...full of Internet tricks,
how-to-tips, undocumented secrets and step-by-step, proven on-line
EFFECTIVE MORTGAGE MARKETING
This step-by-step manual will show you how to
effectively market your web site by harnessing the power of the search
engines and other powerful Internet promotion techniques. Current
research reveals that the majority of Internet customers first go to
the major search engines to research information. And 90% of these
users do not go past the top search engine results. In other words, if
you are not highly ranked in the search engines...your customers will
be unable to find your web site.
Our Mortgage Internet Marketing Manual
reveals the steps you need to take to have even a chance at receiving
a top ranked site.
TABLE OF CONTENTS
Poverty is when large efforts yield small results.
Wealth is when small efforts yield large results.
This manual was developed for all Internet user
levels beginner, intermediate, or advance. And all users levels will
profit from our expertise and strategies. In this manual we provide
real world examples & step-by-step instructions for all skill
abilities. In other words, we show you what you need-to-know to
effectively promote your mortgage web site.
Here are a few of the questions we will
answer for your mortgage company, including
If you build it… will they
Internet Management Strategies
"Being rich is having money, being
wealthy is having time." How to leverage your web site
effectively, so you have more free time.
bricks to clicks… transforming your real world business to the net.
make the internet your best salesperson Even better than you...
really fire your entire sales force, or just your sales manager?
on-line customers What ‘www’ really means, and how to use it to
a web site really cost? We can show you why it doesn't cost anything.
advantage of first to arrive on the net; and the disadvantages.
mortgage business into your web site What to watch out for.
fairy tale character designs the most web sites on the net? You know
her, but don’t let her do your site.
‘com’ in .com, really stands for, and if you don’t know this,
how it can put you at a disadvantage.
analysis Just who needs this internet anyway?
"Poverty is when large efforts yield
small results. Wealth is when small efforts yield large results."
How to escape net poverty and become wealthy.
Turning data into information how to use
internet statistics to design your web site and target your customers.
internet population and how to design your site for them.
Domain Name Selection
of domain names selecting the right one for your business,
can give you the business.
your own name for a domain name can hurt your business.
select the correct domain name for your on-line business, don't make
internet sites to use when you are researching potential domain names.
register your new domain name and where to do it.
What to do
if someone has ‘your’ domain name.
Information Architecture For Mortgage Sites
Integrating your on-line site with your real
world office Can it be done?
web site that works ...involves work. We will show you how.
Do you really need a mortgage calculator? Any
other ‘necessities?· Where to find the best priced mortgage
calculator software for your site and what you need to satisfy your
truth about meta-tags, what they are and how to use them to your
size of your web site really matter? Well, does it? We will show you
what information you absolutely must have in your site.
putty or steel? Where to be flexible in your web site, and where not
budge an inch.
secure? Using secure servers to make your customers feel safe.
Visual Design For Mortgage Customers
Our comprehensive, step-by-step checklist for
design and the layout of your site. This alone is worth the price of
If you don’t
do this, you will have a difficult time competing.
splash page can make your site seem all wet.
impressions count Eight seconds to glory. Designing your website with
modems in mind.
Comic books vs. Hemingway, why Superman always wins in web design, at
prowess Too much ‘wu-wu’ on your site? We show you what mistakes
not to make.
favorable impression What makes web sites really ‘suck.’
your site You confuse, you lose. Our check list for your navigation
plug-ins for your site should you?
cutter web sites and the Temple
break free of the training wheels on your site, that you didn’t even
know you have.
Play that funky music, web boy’,
and other tunes to avoid.
Internet Content Making A King Out Of A Pauper
Offering content Why you have to have
content, and why fresh content is a myth.
content Humans or search engine spiders?
speling Seaking morgages. Typo’s can make you look bad, and how typo’s
can bring hundreds of extra customers.
write your sites to maximize your search engine rankings; without
alienating your readers.
How much ‘oomph’ do you need? The human
Following the trail of bread crumbs that lead to your site.
hidden gold mine.
Mortgage Internet Commerce
Closing loans on-line Is it easier? We’ll
show you how.
In net we
trust How to communicate trustworthiness to a skeptical customer.
See ya Why
customers don’t complete on-line application forms. And how to make
the sale People still like to be "sold," how to do it
Oklahoma (Internet) land rush Gaining or losing your internet market
lending portals Useful or waste-of-time?
Mortgage Marketing & Promotion
In net space, no one can hear you scream;
which is probably a good thing if your not get visitors to your site.
traffic Head ‘em up, move ‘em out. 37 ways to promote your site.
mortgage marketing Getting your next door neighbor to your web site,
without them knowing it… without them even knowing who you are.
marketing versus virtual marketing What is different.
mother can’t find your web site How to get your web site found.
flaws of mortgage marketing Care to make it 11?
marketing May I?
strategies They check in, but they don’t check out. The ONE thing
you don’t want to do on your site.
away Banner ads and other questionable activity. The whole truth
behind banner ads.
directories Just who do they direct and can they work for you?
pages and lottery tickets have in common… but, more importantly,
what they don’t.
"free" and "contests" can turn your site into a
cyber garbage dump.
Search Engine Optimization
How to pave the road less traveled and drive
traffic to your site.
tricks Search engine secrets that don’t work.
marathons and sprints, why you are in for the race of your life.
engine placement, management and positioning More than a submission.
search engines to list your site in and why, and which search engines
not list your site in, and why not?
of Web traffic goes to the top 5 percent of sites; how to get the rest
of them to go to you.
Gateway, Doorway and Portal Pages
What are Gateway, Doorway and Portal pages
and how to use them.
Gateway page is good, is a gateway domain better?
Search Engine Submissions
Do you know how many pages of your web site
you can submit, and how often? Do you know what happens if you over
submit your site properly and what the url address you should use.
should manually submit your website and when you should use an
automatic submitting program.
automatic submission program should you use, if any?
verify that your site has been indexed by the search engines - our
Why not to
use a submission service.
Search Engine Secrets... That Don't Work
Why not to use your competitors name in your
safely use your competitors name in your web site.
Why if you
submit your page every month, you are hurting your rankings.
"sex" words can actually hurt your rankings, hurt the number
of visitors you have and cause problems with the internet search
find out everything on your competitor and then what to do with that
software must you have to effectively compete on the net, and where to
How to know exactly what people typed in the
search engines to find your site. Are you offering 'home
mortgages" and your visitors looking for 'home loans"? How
to understand what your customer really wants and, even though they
won’t tell you, where to look to find it out.
know how to people found your site,
know how long your customers stayed on each page, and where they went
after leaving your web site.
which is your top exit page is important and how to change it.
Making E-mail the Killer App
How to make sure the email name you select
doesn't sabotage you.
tell which key words your customers are typing to find you.
using e-mail for marketing.
How to use
multiple signature personalities to multiply your business.
e-mail program to use for your business.
and Spam, what Dr. Seuss would tell you about bulk
e-mail.and much, much, much more...
This manual is a perfect resource to help you
improve and effectively market your mortgage web site. This manual is
very detailed and provides many of our secrets to obtaining highly
ranked web pages in the search engines. This Internet marketing manual
will be available by middle to late November and the first edition
will be priced at less than one closed loan, or just $1,950. This
pricing also includes:
*100% money-back guarantee
*Two coupons for free e-mail consultations
*Access to our members-only web page
*Our monthly newsletter with new Internet
marketing strategies and tips
*Plus e-mail manual updates for one year
We have made this manual affordable so
individual mortgage brokers & smaller companies can afford to
effectively compete on the net. That is the real power of the Internet
... your company is able compete with the major mortgage companies on
the same playing field.
What if you could produce a web site that could
drive hundreds or thousands of new visitors to your web site? What
would it cost you to present a single display ad - one time, one day
only - in a local newspaper? What would it cost for a full page color
ad in your local yellow pages (usually runs $3,000/month and up). This
manual will show you how to create web pages that promote your
company...every day, 24 hours a day, 365 days a year throughout your
specific mortgage area.
HOW TO ORDER
a man to fish and he will feed himself for a lifetime.
The anticipated completion date for the manual
is the middle to late November.
** As a bonus for mortgage brokers that
pre-order our Internet Marketing manual, we are offering this
step-by-step manual at a $300 discount. Please contact us to
receive your $300 discount. By pre-ordering this manual right now,
your purchase price will be reduced to just $1,650. We accept Visa,
Master Card, & American Express. **
Your 100% Money back guarantee
You have a full 12 Months (a full year) to use
our Mortgage Internet Marketing Manual, apply the
techniques, and see for yourself that it works for you. If you decide
that the value of our service does not far exceed the price you paid,
then simply tell us -- and you'll receive a complete and courteous
refund within 72 hours after your request.
Your 200% Money Back
Solely, at your option, you can also elect to
use our 200% guarantee. Simply call us and tell us that you love our
work, but don't have time to apply it to your business, and that you
want us to do it for you... we will apply 200% of you purchase price
to offset our normal consulting fees.
Rod Aries & Robert Farris, are co-founders
of MortgagePromote.com & monthly column writers for National
Mortgage Broker Magazineand the Mortgage Press. Rod
and Robert are regularly published and quoted in numerous industry
publications like Origination News and Mortgage Banking
Magazine. Additionally, they are featured speakers at Internet
Just one extra closed loan, easily pays for the
cost of our informative manual. To make your order right now, please
e-mail us at or call 1.800.625.8787